Art direction, graphic design, illustration, typography, motion graphics
Exhibition at Artipelag 2018
The group was active in Great Britain during the beginning of the 20th century and included amongst others Virginia Woolf, Leonard Woolf, E.M. Forster, Lytton Strachey, John Maynard Keynes, Duncan Grant, Vanessa Bell, Clive Bell and Roger Fry. The exhibition Bloomsbury Spirit is based on the group’s boldness, optimism and anti-authoritarian approach and inspires new ways of thinking.
To bring their radical ideas into the 21st century while keeping their aesthetics I made vectorized versions images based on their textile patterns and was inspired by their DIY book cover designs to make the headline font. This made it possible to include all of the members and express their style rather than lifting individual art works as well as creating elements suitable for motion graphic animation.
Read more about the exhibition: artipelag.se/en/exhibition/bloomsbury-spirit/